Fellow blogger Erica Jordan recently brought an article to my attention about a new strategy being adopted by the anti-smoking organization “Legacy”. Rather than focus on the health consequences of smoking as they’ve been doing, they are now attacking cigarettes as litter. My immediate thought was: “That’s not new!”
That sign is one of almost 80 in a long-running smoking manners campaign run by Japan Tobacco that I’ve featured on this site before with this funny one and this philosophical one. A large number of their posters address the “cigarette butts as litter” issue and they generally come in little series of three or four that focus on one very specific example, like cigarette butts in flower beds or on the beach or stuck in the snow. Given our long winter, I felt it appropriate to go with the snow series.
Erica also requested I post two photos instead of the usual one, but having an aversion to doing what people ask of me, I obviously couldn’t comply. I also couldn’t post just one and disappoint one of my very few readers, so I had to post three: